As a publisher, do you want to understand why you’re not getting credit for all the installs you’re driving for your advertisers? At Jana, we’ve been experimenting with ways to optimize attribution….
Being a product manager at Jana means we work closely with our customers. In many organizations, being a product manager can be rather technical. At Jana, product managers are actively…
At Jana, we collect a vast amount of data to qualify our users for our clients. Our clients are generally app developers that want to expand their business in emerging markets….
In this blog post, I want to give tips in order to improve the quantity and quality of our experiments. At Jana, we keep experimenting with new features in front of…
At Jana, Brazil is an important market for us. More than 25% of its 200m population is using Android smartphones and the need for cheaper mobile data is obvious. In order…
Summary Sales and product are complete different beasts Building a software product is analogous to building and maintaining a house. There are many foundational things to do, such as cleaning…
At Jana, we are proud that our product teams are nimble, focused, and staying ahead of the market. The mobile advertising industry is evolving rapidly in emerging markets. It evolves so fast that learning first-hand from advertisers is crucial for us to stay in the game. The classic “say no” to customer product requests had to be adapted.
